| 1. |
Ekonomika i Organizacja Logistyki, 2020 |
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Górecka A., Zborowska P. The factors influencing the growth in dropshipping orders during the COVID-19 pandemic
| Autor | Aleksandra Górecka, Paulina Zborowska |
| Tytuł | The factors influencing the growth in dropshipping orders during the COVID-19 pandemic |
| Title | Czynniki wpływające na wzrost liczby zamówień w modelu dropshipping w czasie pandemii COVID-19 |
| Słowa kluczowe | dropshipping, Polish market, COVID-19 |
| Key words | dropshipping, polski rynek, COVID-19 |
| Abstrakt | The paper aimed to investigate the most significant factors influencing the growth in orders in the dropshipping model in Poland. The research was conducted during the pandemic time and was compared with the results in the levels in orders in 2019. The main factors that have impacts on the growth in the level of orders were introduced out of B2B and B2C variables. The results present that apart from the product type, the payment method, marketing by supplier entity, and the number of suppliers is crucial for a dropshipping business model. |
| Abstract | Celem artykułu było zbadanie najważniejszych czynników wpływających na wzrost zamówień w modelu dropshipping w Polsce. Badania przeprowadzono w okresie pandemii COVID-19 i porównano z wynikami w zakresie poziomów zamówień w 2019 roku. Czynniki mające wpływ na wzrost poziomu zamówień (zmienne) podzielono na dwie grupy: B2B i B2C. Wyniki wskazują, że poza rodzajem produktu kluczowe dla wzrostu zamówień w modelu biznesowym dropshipping były: dostępne sposoby płatności, rozwiązania marketingowe, dostawcy oraz liczba dostawców sklepu. |
| Cytowanie | Górecka A., Zborowska P. |
| HTML | wersja html |
| Pełny tekst | EIOL_2020_T5_n3_s65.pdf |
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| 2. |
Annals of Marketing Management and Economics, 2018 |
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Kaźmierczak J., Łabuz A. MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY
| Autor | Justyna Kaźmierczak, Artur Łabuz |
| Tytuł | MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY |
| Title | |
| Słowa kluczowe | marketing, network of connections, commission system, business model. |
| Key words | |
| Abstrakt | Multi-Level Marketing is a kind of novelty in the business reality. The greatest popularity gained in Western countries, where it functions as a kind of hybrid method in distribution of the goods with the design of the sales network. It is one of the most secure business models. In Poland the awareness of this type of activity is still small and remains a wide spectrum of scientific research. This situation has led to the creation of this article. The aim of the publication is to highlight the problems of Multi-Level Marketing, an indication of the essence of this phenomenon, and show how far is different than traditional marketing. The article presents the system of functioning of this kind of business, how it works a system of charging commissions and indicated a practical example of this system. Considerations based on literature studies and case studies. |
| Abstract | |
| Cytowanie | Kaźmierczak J., Łabuz A. |
| HTML | wersja html |
| Pełny tekst | AMME_2018_n1_s25.pdf |
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